Culture in a digital age. AC1 Defining a target audience.

Defining a target audience

i used google forms to create a survey in order to gather information on my target audience. this is so i can make predictions on how the information i find out about my target audience will influence the creative choices i make while creating my documentary. i gathered a mix of qualitive and qualitive data. The questions have been carefully curated to gather information on things i want to include in my documentary. 

Question 1

 







I chose to ask this question because i needed to get a basic idea of what gender group i am meant to be catering to. Because of the results of this question, i need to make my documentary relate to both male, female and non binary people. I should make an effort to just cater to one group as i got a generally mixed crowd.

Question 2












I asked this question to help me identify some talking points for my documentary. There are some really useful ideas for topics to discuss such as 'society is super reliant on technology' and how technology is used in education. 

Question 3

 
I wanted to identify some negatives of technology to explore in the documentary. this is significant as it allows me to expand my talking points and make the project more captivating and interesting. 

Question 4






















I asked this question to identify what people like about modern technology. This is important because i can use this information to talk about how technology influences people's lives and how technology has progressed and evolved over the years 

Question 5
























The results of this questions are important to my documentary because it tells me what technology people use. Because of this question i know that 100% of my target audience uses phones. This is important information as it lets me know i need to include a section about mobile phones as it will relate to my target audience. 

Question 6



















This is important because i was planning on including a section on what people's life would be like without the use of technology. The responses of this questions will be helpful for me when creating this section because i have multiple talking points to explore. 

Question 7

















This question is important as it allows me to identify what age group i will have to target towards. The pie chart tells me that 90.9% of my audience is aged 16-18 and only 9.1% is 19-25. This is significant because i will have to cater my content to 16-18 year olds because that is the vast majority. 

Question 8






















This is another section i wanted to include in my documentary and the responses from this question will be useful for me to identify talking points and topics of interest. 

Question 9

























Another section i wanted to include was about how streaming services are overtaking streamline broadcasting in popularity among young people. The answers to this question will influence my documentary because i can see that young people aged 16-25 do prefer streaming services over television broadcasts, meaning i will have lots to talk about when it comes to creating this section. 

Question 10


























This will influence my documentary because it lets me talk about how modern technology actually affects the lives of young people. the answers have given me many great talking points to expand on. 








Comments

Post a Comment

Popular posts from this blog

Culture in a digital age draft feedback

Image
  The content in my documentary covers the requirements in the brief highlighted by the client which was to show how technology has effected the lives and culture of young people. This means that i will not have to alter the content of the documentary to better align with the brief The editing work in my documentary was effective and showed good editing skills. this means that my skills using editing software like Premier Pro have improved over the course of the year and i am becoming a more competent editor   This tells me that the research i did initially that suggested expositional style of documentary was the most favored by my target audience. This also tells me that i should continue to use this style in any future projects.  This tells me that i am skilled at making a still shot look good but i could work on making a moving shot look good. This is something i will work on in the future 
Read more

Culture in a digital age. AC1 Analysis of existing products

Image
Existing product analysis Vanishing at the Cecil hotel- this documentary was released by Netflix in 2021 and directed joe Berlinger. it follows the mysterious death of Elisa lam, a Canadian tourist who went missing on a trip to Los Angeles in 2013. the documentary delves deep into the history of the infamous history of the Cecil hotel located on skid row, la. it explores the events that occurred there in the hotel's history such as serial killers who were residents such as Richard Ramirez and jack unterweger.  this is an expository style documentary. it features interviews, real life events, recreations, real footage and a voice of god narration style. the documentary engages with their audience by using dramatic and engaging music to keep their focus on the dialogue and whats going on visually. they use dramatic recreations of what the people narrating are talking about. this is important because visual aides help audiences pay attention. it is important that viewe...
Read more